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➸ [Reading] ➺ Introduction to Algorithmic Marketing Artificial Intelligence for Marketing Operations By Ilya Katsov ➭ – African-american-literature.co Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists data scientists product managers and software engineers It summarizes various Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists data scientists product managers and software engineers It summarizes various techniues tested by major technology advertising and retail companies and it glues these methods together with economic theory and machine learning The book covers the main areas of marketing that reuire programmatic micro decisioning targeted promotions and advertisements eCommerce search recommendations pricing and assortment optimizationA comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketingAli Bouhouch CTO Sephora AmericasIt is a must read for both data scientists and marketing officerseven better if they read it togetherAndrey Sebrant Director of Strategic Marketing YandexThe book gives the executives middle managers and data scien.

Tists in your organization a set of concrete actionable and incremental recommendations on how to build better insights and decisions starting today one step at a timeVictoria Livschitz founder and CTO Grid Dynamics Table of ContentsChapter 1 Introduction The Subject of Algorithmic Marketing The Definition of Algorithmic Marketing Historical Backgrounds and Context Programmatic Services Who Should Read This Book? Summary Chapter 2 Review of Predictive Modeling Descriptive Predictive and Prescriptive Analytics Economic Optimization Machine Learning Supervised Learning Representation Learning More Specialized Models Summary Chapter 3 Promotions and Advertisements Environment Business Objectives Targeting Pipeline Response Modeling and Measurement Building Blocks Targeting and LTV Models Designing and Running Campaigns Resource Allocation Online Advertisements Measuring the Effectiveness Architecture of.

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